¿What will be trend in digital marketing for 2022?

According to Hotmart, voice search and advanced SEO strategies will dominate digital marketing this year.
With the arrival of the Covid-19 pandemic, the way of life of millions of people changed, impacting the way they work, study and live. For this reason, Hotmart, a global technology company and leader in the digital products market, highlights the main trends in digital marketing in 2022, as well as what the innovative businesses will be in the coming years. See more in Personal Finance.
Consumers are increasingly demanding and their needs are constantly evolving, so being at the forefront with the best strategies that allow you to interact with them is fundamental and totally necessary with each passing year. Experts in digital marketing estimate that most people are exposed to between 4,000 and 10,000 ads every day, which has had a high impact on the disposition of consumption habits.
According to Hotmart's Latam director, Enrique Segura, these are the main digital marketing trends that will be highlighted this year:

visual search

This is one of the trends that has not yet gone out of style. It is about taking advantage of image recognition technology to locate a specific search.
In the electronic commerce sector, this is a great ally that can help you sell each of your products.

Advanced SEO Strategies

If you want a wider audience to visit your website and allow it to rank, you must understand how artificial intelligence works and the different SEO strategies. In this way, you can get more user traffic and, as if that were not enough, appear in a higher position in searches.

Storydoing

This strategy is one of the simplest, but it manages to make the most of the interests of users. It seeks to involve the potential client in a story and in this way live a different experience with the business, generating a great impact and a better reception.

If what you are looking for is to convert the client into a lead, then starting by relating them to the publications and understanding their needs and interests is important.